The main reason for implementing chatbots is simple — increasing profit and optimizing customer communication.
Real case: saving 200,000 UAH per month
One of our projects showed an impressive result. Compared to paid Viber messages, the company's chatbot saves 200 thousand hryvnias monthly. Moreover, the quality of service has only improved.
How does it work? Instead of paying for each Viber message, the company uses a chatbot that:
- Answers common questions automatically
- Accepts orders 24/7
- Informs clients about order status
- Reminds about promotions and news
Why customer base is key
Customer base interaction directly affects LTV (lifetime value) — how much money a client will bring over the entire cooperation period. The more you communicate with customers, the more they buy.
How to build a subscriber base
We recommend two main methods:
1. Online — website widget
- Add a subscription form to your website
- Offer a discount for bot subscription
- Automatically add clients to the chatbot
2. Offline — QR codes
- Place QR code near the cash register
- Add to restaurant menu
- Print on business cards
What a useful chatbot should do
For clients to use the bot, it must be truly useful. Not just send ads, but solve customer problems.
Basic functionality:
Information
- Quick answers to common questions
- Up-to-date information about working hours, prices, addresses
- FAQ without waiting for an operator
Orders and purchases
- Order placement directly in messenger
- Product selection from catalog
- Online payment
Order tracking
- Where is my order?
- When will it be delivered?
- History of all purchases
Personalization
- Loyalty program
- Discounts for regular customers
- Offers based on past purchases
Benefits for your business
Cost savings
- Fewer operators in call center
- Free messages instead of paid SMS/Viber
- Automation of routine processes
More sales
- 24/7 operation — customers buy even at night
- Faster order processing
- Automatic promotion reminders
Customer loyalty
- Fast service
- Personal approach
- Ease of use
How to start
- Define goals — what exactly the bot should do
- Choose platform — Telegram, Viber, WhatsApp or all together
- Integrate with systems — connect to CRM, product database, payment
- Launch and test — start with a small group of customers
A chatbot is not an expense, but an investment that pays off in 2-3 months.